Dr John Zibert is the Medical Director at LEO Innovation Lab, creating new solutions for the benefit of patients with the goal of achieving healthy skin anytime and anywhere. He holds a PhD in medicine, MSc in Human biology and BSc in Microbiology from University of Copenhagen, Denmark and University of Otago, New Zealand. He has been carrying out clinical research on skin diseases and cancer for over a decade. John also has over seven years’ experience with pharmaceutical drug development for various skin diseases, for which he has contributed to the launch of two new medical solutions in dermatology. Prior to his scientific work, John had a seven-year long practical background in the armed forces as teacher and paramedic. John sees the significance of introducing behavioural change for patients to benefit from solutions, based on scientific research and with a step-by-step approach.