This makes them very easy to use, as they will be quickly absorbed into the skin and will not leave your skin feeling greasy. Many people prefer lotions for daytime use for this reason. Lotions may feel cooling, however because of their high water content, lotions are not the most effective formulation for particularly dry skin. Lotions should generally be applied every 3-4 hours if possible, or when your skin feels dry. For skin maintenance between flare-ups, lotions are an excellent choice. Do not rub the lotion into the skin, but apply it gently in the direction of hair growth.