Your skin needs to be cleaned and moisturised to be ready for everyday challenges. The optimal morning routine starts with a cleanser or mild chemical exfoliator. Even though you may have cleansed your skin before you went to bed, it is important to clean the skin every morning to remove dirt and oil that has accumulated on your skin throughout the night. You should also make it a routine to cleanse after exercising etc. because it is important to remove acne-irritants such as sweat and dirt.